You look at the point where you're interested in continuity or the limit, and decide on a radius around it small enough for the graph of the function to be "unproblematic".
A singularity (such as $\frac1{x^2-1}$ has at $\pm 1$) is problematic. Thus, when interested in the limit of that function at $x=0$, we must choose a radius small enough to avoid that. $\frac12$ works.
For a quadratic function, the fact that it eventually overtakes any linear function is problematic. Thus we just need a bound. Any bound works, but $1$ is standard.
You can do without these bounds on $\delta$. But using these bounds means that when choosing a final $\delta$, a linear function of $\varepsilon$ is often enough. That's a lot easier. For instance, take $f(x)=x^2$, and say we want to prove it's continuous at $1$ (or equivalently, that the limit at $1$ is $1$). We can choose $\delta=\min(1,\varepsilon/3)$. Or we can choose $\delta=\sqrt{\varepsilon+1}-1$. The former takes a lot less work to find. Especially when the function gets more complicated.
The core of $\varepsilon$-$\delta$ cares about what happens very close to the point of interest, for very small values of $\varepsilon$. But the way it's conventionally phrased, you unfortunately need to care about what happens when $\varepsilon$ is big as well. Limiting $\delta$ is the easiest way to do that.
It doesn't always work, though. Proving that $\sqrt[3]x$ is continuous at $0$ can't be done by choosing $\delta$ as a linear function of $\varepsilon$, regardless of bounding, as we are on the "problematic" point itself. Here a more complicated expression for $\delta$ is required.