(Following Surb’s suggestion, the result in this answer is now strengthened.)
This is just a simple consequence of Perron-Frobenius theorem. We can prove something slightly more general:
Proposition.[remark] Let $A,B$ be two nonnegative square matrices. If $A\le B$ entrywise, $A\ne B$ and $B$ is irreducible, then $\rho(A)<\rho(B)$.
Proof. Since $B$ is irreducible, $\rho(B)>0$. Let $(\rho(A),v)$ be a left Perron eigenpair of $A$. Observe that $v^T(B-A)\ne0$. This is obvious when $v$ is a positive vector. When $v$ has zero entries, $A$ must be reducible. So, by a permutation we may assume that $v^T=(v_1^T,0)$ for some positive vector $v_1$ of, say, length $m$. Since $v^T$ is a left eigenvector of $A$, $A$ must be block lower triangular when partitioned conformingly. Now, if $v^T(B-A)=(v_1^T,0)(B-A)=0$, the first $m$ rows of $B-A$ must be zero. But then $B-A$ and $B=(B-A)+A$ will be block lower triangular. This is impossible, as $B$ is irreducible. Therefore $v^T(B-A)\ne0$.
It follows that $v^T(B-A)$ is a nonnegative but nonzero vector. Now let $(\rho(B),w)$ be a right Perron eigenpair of the $B$. Since $B$ is irreducible, $w$ is positive. Therefore
$$
\big(\rho(B)-\rho(A)\big)v^Tw = v^T(B-A)w >0
$$
and $\rho(B)>\rho(A)$.
[Remark] The result above is stated without proof as corollary 1.5 on p.27 of Nonnegative Matrices in the Mathematical Sciences by Berman and Plemmons. Unlike in our formulation of the result, what the authors assume to be irreducible in the book is not $B$, but $A+B$. This is really strange, because when $0\le A\le B$, $B$ is irreducible if and only if $A+B$ is irreducible.