I am currently thinking about computing the surface area of surfaces in $\mathbb{R}^3$ through the lens of a traditional multivariable course, and I'm a bit confused about how parameterizations are meant to work. As a toy example, let's say I want to find the surface area of the sphere $x^2 + y^2 + z^2 = 1$. I can use the parameterization given by
$$r(u,v) = \langle \cos(u)\sin(v), \sin(u)\sin(v), \cos(v)\rangle$$
and set up the corresponding integral
$$\int_0^{\pi}\int_0^{2\pi} \sin(v)~dudv$$
where $\sin(v) = \|r_u \times r_v\|$. This is all fine and good. However, if I want to think about my parameterization landing in $\mathbb{R}^3$ from the perspective of spherical coordinates, I can use the parameterization
$$r(u,v) = \langle 1, u, v \rangle.$$
In this case, the function $\|r_u\times r_v\|$ is just equal to 1. If I take this at face value, I should think that I've done something wrong since this would give me $4\pi^2$ as the surface area, not $4\pi$. However, If I close my eyes and throw in the Jacobian for spherical coordinates as it is along the sphere, then I get the "correct" integral.
Why should I use the Jacobian here? I'm not doing a triple integral, and there's no volume form running around here. I'm strictly integrating a function $f(u,v)$ over a region in the $uv$-plane. What gives?