I'm being asked to prove $ 2 \cdot 3^0 + 2 \cdot 3^1 + 2 \cdot 3^2 + \ldots + 2 \cdot 3^{n-1} = 3^n - 1. $ combinatorially using the question "How many length-$n$ lists can we form using the elements in $\{0, 1, 2\}$ in which the elements are not all 0?"
Frankly, I'm not even sure where to start and not entirely sure what a combinatorial proof is, to be honest. How would I go about approaching this problem?
I assume that the right side is $3^n-1$ because it represents the number of lists of length n minus the list of all 0's.