Intuition?
For me the intuition is this: The absolute difference in size becomes less significant when we are comparing big things than when we are comparing small thing. e.g. If one person ways $100$ lbs more than another that is significant. If one elephant is $100$ lbs heavy then another that's noticeable if you look really close but not significant. If a building is $100$ lbs heavier than another it is ludicrous to even attempt to point that out (and darn near impossible to actually measure accurately). If a mastiff is $100$ lbs heavier than a rabbit... well, that shows they are entirely different things.
Adding a positive $n$ to both terms of a fraction "pushes" them both to a large frame of reference where the actual difference between them $(a-b)$ is less significant. $(a-b) = 2$ is a big part of $a = 3$ ($67\%$) and a big part of $b = 5$ ($40\%$) when it comes to comparing $a$ to $b$ the fact that they are not equal but apart by $2$ is going to make a big difference. But $(a-b) =2 $ not such a big deal when $a = 10$ (then $2$ is only $20$ percent) and $b = 12$ (then $2$ is only $17\%$) then the fact that they are not equal isn't that important because there are only $2$ which is a small proportion of either.
But that's just intuition. A proof needs to be done algebraicly and that's.... straightforward.
What does it mean to add a number to both the numerator and denominator?
Well, nothing mysterious. You are comparing the proportion of two numbers and adding $n$ to both means you are a different pair of numbers-- a pair where each term is $n$ more.
I guess a proof that is focused on this idea might be: if we assume $a - b =m$ ($m \ne 0$ but $m < 0$ is possible if $b < a$) then:
$\frac ab = \frac {b+m}b = 1 + \frac mb$. Whereas $\frac {a+n}{b+n} = \frac {b+m + n}{b+n} = 1 + \frac m{b+n}$
And $|\frac m{b+n}| < |\frac m{b+n}|$ so $1 + \frac m{b+n}$ is closer to $1$ than $1 + \frac m{b}$ is.
... or in other words...
If we notice that $\frac ab = 1 \pm \delta$ then $\delta = \frac {|numerator - denominator|}{denominator}$, then as the denominator becomes larger but the difference between the numerator and the denominator stay the same, $\delta$ becomes smaller and less significant.
.... or in my opinion best yet.....
Distance between $1$ and $\frac ab=|1 - \frac ab| = |\frac {b-a}b|$.
Distance between $1$ and $\frac {a+n}{b+n} =|1 - \frac {a+n}{b+n}| = |\frac {(b+n) - (a+n)}{b+n}| = |\frac {b-a}{b+n}|$.
An $|\frac {b-a}{b+n}| < |\frac{b-a}{b+n}|$.