An Autotools-based build system affords you two main alternatives: you may specify the installation prefix (and other installation locations) either at configuration time or at build time.
To specify at configuration time, you use the --prefix option to the configure script, as ./configure --help will describe to you. For example,
./configure --prefix=/opt/mypackage
Typically, one then proceeds with unadorned
make
sudo make install
To specify at build time, you configure without the --prefix option, maybe simply
./configure
then you specify the prefix via the corresponding make variable. It might in some cases suffice to specify it only to make install, but in others you need to specify it to both make runs, so it is wisest to adopt that as a general rule:
make prefix=/opt/mypackage
sudo make install prefix=/opt/mypackage
I note also that nothing should be installed directly in /opt -- that is, /opt/bin, /opt/lib, etc. It ought instead to be installed in per-package subdirectories of /opt, possibly even grouped under provider-associated subdirectories.