Here's a suggestion : considering $u-1$, show that $u$ is algebraic over the caracteristic subfield (that is, the subfield generated by $1$). You then only have to rule out the case that the caracteristic subfield is $\Bbb Q$.
Unless $F=\Bbb Z/2\Bbb Z$ (and is thus finite), we must have $u-1\in F^*$ so that there is an integer $n\in \Bbb Z$ with $u-1=u^n$ (necessarily$n\neq 0,1$). From this it follows that $u$ annihiliates a polynomial with coefficients in the caracteristic subfield $\Bbbk$ (if $n<0$, just multiply the equation by a large power of $u$), that is, $u$ is algebraic. Thus $F=\Bbbk[u]$ is finite dimensional over $\Bbbk$. If $\Bbbk$ is finite we are done. But if it weren't, we'd have $\Bbbk=\Bbb Q$ and $\Bbb Q^*$ would be cyclic as a subgroup of the cyclic group $F^*$, which it isn't. Therefore there exists some prime number $p$ with $\Bbbk=\Bbb Z/p\Bbb Z$ and $F$ is finite.
One can directly show that the caracteristic $p$ of $F$ is nonzero. The case $p>2$ is easily dealt with, and only the case $p=2$ remains
Indeed, $\Bbb Q^*$ isn't cyclic, which prohibits it form being a subgroup of $F^*$, thus $p\neq 0$. If $p\geq 3$, then there exists $n$ with $u^n=2$. Since $2\in\Bbbk^*$, we have $2^{p-1}=1$, i.e. $u^{(p-1)n}=1$ and $F^*$ is finite. $F$ is finite because $F=F^*\cup\lbrace 0\rbrace$. So the argument above (considering $u-1$) is only necessary for the case $p=2$.