Then there is a (convolution) product on End() given by ⋆=∘(⊗)∘Δ, making it into a group.
In general, $End_K(H)$ is not a group with this structure. The neutral element is $\epsilon$ and if you take a linear map $f:H\to H$, that sends $1$ to zero, then there cannot be a a linear map $g:H\to H$ such that $f*g=\epsilon$, since $(f*g)(1) = f(1)g(1) = 0 \neq 1 = \epsilon(1)$. However, the set of $K$-linear algebra homomorphisms $f:H\to H$ forms a group under the convolution product, where the inverse of an algebra homomorphism $f$ is $f\circ S$.
Is it correct to argue that this product is commutative?
In general not. Take for instance the $4$-dimensional Sweedler algebra $H=K\langle g,x : g^2=1, x^2=0, xg=-gx\rangle$ with comultiplication $\Delta(g)=g\otimes g$ and $\Delta(x)=x\otimes 1 + g \otimes x$. Then $H$ has basis $1,g,x,gx$. Consider the dual basis $p_1, p_g, p_x, p_{gx}$ as $K$-linear maps from $H$ to $H$, i.e. $p_x(x)=1$, while $p_x(g)=p_x(gx)=p_x(1)=0$. Then $$p_x*p_1 = p_x \neq 0 = p_1*p_x,$$
since $(p_x*p_1)(x)=p_x(x)p_1(1) + p_x(g)p_1(x) = 1$ and $(p_1*p_x)(x)=p_1(x)p_x(1)+p_1(g)p_x(x)=0$. Thus the convolution product is not commutative.