In short, you are right to look at elements of the form $(p,0)$, but you seem to be jumping to conclusions. Instead, start from the definitions and deduce something about $P\times Q$.
Suppose $(p,0) \in P\times Q$ is nonzero (I'm assuming something about $P$ here... do you see what it is?) and $P\times Q$ is a field.
Then $(p,0)$ has an inverse in $P\times Q$.
Then there is some $(a,b) \in P\times Q$ such that $$(pa,0) = (p,0) \cdot (a,b) = (1_P, 1_Q)$$
By definition, this means $pa = 1_P$ and $0 = 1_Q$.
This means that $Q = \{0\}$ is the zero ring.
From here, it's enough to note that $P \times \{0\} \cong \{0\} \times P \cong P$, so if $P \times \{0\}$ is a field, then $P$ itself is a field.
Then, to summarize, if $P,Q$ are rings and $P\times Q$ is a field, then $$\{P,Q\} = \{\{0\}, k\}$$ for some field $k$ (that is, one is the zero ring and the other is a field)
Note that this doesn't contradict If $R$ and $S$ are rings then $R \times S$ is never a field (or domain) or any other similar question, since it has the additional assumption that both $R,S$ are nonzero rings (which has unfortunately been omitted from that title)
solution-verificationquestion to be on topic you must specify precisely which step in the proof you question, and why so. This site is not meant to be used as a proof checking machine. – Bill Dubuque May 15 '24 at 00:03