Consider the square $n \times n$ matrix $A_n$ with entries $u^{|i-j|} - u^{i+j}$ where $u \in (0, 1)$.
Is it true that $A$ is positive semidefinite?
In the case $n = 1$, we have $A_1 = 1-u^2 \geq 0$.
For the case $n = 2$, we have $A_2 = (1 - u^2)\begin{pmatrix} 1 & u \\ u & 1+u^2 \end{pmatrix}$.
We can look at a quadratic form to see it is again positive semidefinite: $$\frac{(x, y)^T A_2 (x, y)}{1-u^2} = x^2 + (1 +u^2)y^2 + 2xyu \geq x^2 + u^2 y^2 + 2xyu = (x + uy)^2 \geq 0. $$
I can't tell how to generalize this to $n \geq 3$. Perhaps there is a better way establish the claim? For instance, it suffices (by induction) to prove that $A_n$ has positive determinant, but this also seems a little tricky.