The received Tarskian notion of entailment is often explicated using models, through the idea of truth-preservation: $\Gamma\models A$, given a set of formulas $\Gamma\cup\{A\}$, if every valuation satisfying all premises in $\Gamma$ also satisfies the conclusion $A$. An entailment relation is called monotonic if $\Delta\models A$ whenever $\Gamma\models A$ and $\Gamma\subseteq\Delta$. It is easy to check that the Tarskian notion of entailment is monotonic: assume $\Gamma\subseteq\Delta$ and suppose by contraposition that you have a counter-model for $\Delta\models A$, that is, suppose that there is a valuation that satisfies $\Delta$ but does not satisfy $A$; it follows from the assumption that $\Gamma$ is also satisfied, thus you have indeed a counter-model for $\Gamma\models A$.
To put it otherwise, if you're dealing with some non-monotonic notion of consequence, this notion will fail to meet the requirements to be characterized by way of the Tarskian notion of entailment.
It should be noted that the deduction theorem is neither sufficient nor necessary for a consequence relation to be monotonic. Furthermore, that there are some Tarskian logics which respect the deduction theorem, and other Tarskian logics that disrespect this theorem.