If we take logarithmic function, we can see that its real part at zero approaches negative infinity with the same rate and sign from any direction on the complex plane, while the Cauchy main value of the imaginary part averaged over any circle around zero is zero.
This may hint us that in any algebras that include germs or growth rates of functions at a point, logarithm of zero quite consistently represents a reasonable negatively-infinite constant.
This extension of real numbers would be analytic as opposed to algebraic (one can oppose such extension on algebraic grounds, because logarithm of zero necessarily breaks some algebraic properties of logarithm, but they do not hold on the complex plane anyway).
Let us denote it as $\lambda=\ln 0$ and sum up some of its properties.
The Maclaurin series of the function $\ln (x+1)$ at $x=-1$ is the Harmonic series with negative sign, thus, we can represent $\lambda=-\sum_{k=1}^\infty \frac1k$. Since the Harmonic series has the regularized value of $\gamma$ (Euler-Mascheroni constant), the regularized value (finite part) of $\lambda$ is $-\gamma$.
If we define $\ln x=\int_1^x \frac1t dt$, which is the generalization of logarithmic function, we can represent $\lambda$ as divergent integral: $\lambda=-\int_0^1 \frac1t dt$.
Since $\lim_{n\to\infty}\left(\sum_{k=1}^n \frac1k-\int_1^n \frac1tdt\right)=\gamma$, we can also represent $\lambda=-\int_1^\infty \frac1t dt-\gamma$. It also will tell us that $\int_0^\infty \frac1tdt=-2\lambda-\gamma$.
We can find other integral representations of this constant: $\int_0^\infty \frac{1-e^{-t}}{t} dt$, $\int_0^\infty \frac{dt}{t + t^2}$, and others.
Since $\int_0^\infty\frac{\ln t+\frac{\gamma }{2}}{t}=-\int_0^\infty\frac{\ln t+\frac{\gamma }{2}}{t}$, it is equal to zero. So, $\int_0^\infty \frac{\ln t}{t} \, dt=-\frac\gamma2\int_0^\infty \frac1tdt=\gamma\lambda+\gamma^2/2$
If we generalize the notions of periods and $EL$-numbers to our extended set, then $\lambda$ would be both, because it can be represented as $\int_0^1 \frac{-1}t dt$ (integral of an algebraic function over algebraic domain) and $\ln 0$ respectively. On the other hand, $\lambda+\gamma=\int_1^\infty \frac{-1}t dt$ would belong to neither.
Since we can take logarithm of zero, we also can take logarithms of zero divisors in split-complex numbers: $\ln \left(\frac{a j}{2}+\frac{a}{2}\right)=\frac{j}{2} (\ln a-\lambda)+\frac{1}{2} (\ln a+\lambda)$
In dual numbers the value of $\varepsilon^\varepsilon$ is usually undefined. But due to the general formula $f(\varepsilon)=f(0)+\varepsilon f'(0)$ and the fact that $(x^x)'=x^x (\ln x+1)$, we can derive $\varepsilon^\varepsilon=1+\varepsilon(1+\lambda)$, which shows a surprising role played by this constant in dual numbers.
That said, I wonder:
What are some other notable properties of this constant, where can it occur?
Are there works in which extension of reals with logarithm of zero is seriously considered?