The best way I can see is to consider the Poisson distribution as a binomial limit and try to see intuitively why the recursive formula
$$\mathbb{P}[X = k] = \frac{\lambda}{k}\mathbb{P}[X = k - 1]$$
holds. Then, if $\lambda = k$, the numerator and denominator cancel out.
Say that you recieve an average of $\lambda$ phone calls in your working day. Consider your day as divided into a large number $n$ time slots, and that the probability of recieving a call in a given time slot has independent probability $\lambda/n$. Then in the limit as $n \to \infty$ the number of calls $Y_n$ per day has the Poisson($\lambda$) distribution.
Let $p_k = \mathbb{P}[Y_n = k]$. We now want to understand why
$$ p_k \approx \frac{\lambda}{k}p_{k-1}\,.$$
Warm-up: How to obtain $p_1$ if we know $p_0$? One of the $n$ time slots should have a call instead of being empty, and there are $n$ different ways in which this can happen. Thus, with obvious notation
$$ p_1 = n\frac{p_{\mathrm{call}}}{p_\text{empty}}p_0 = n\frac{\frac{\lambda}{n}}{1-\frac{\lambda}{n}}p_0 \approx n \frac{\lambda}{n}p_0 = \lambda p_0\,.$$
The denominator $p_\text{empty}$ is close to one and will be disregarded from now on.
General case: To obtain $p_k$ from $p_{k-1}$ in general, there are two things going on. First, any given configuration of $k$ calls over your $n$ time slots is a factor $\lambda/n$ less likely to happen than any given configuration of $k-1$ calls:
$$\mathbb{P}(\text{slots } a_1, a_2, \ldots a_k \text{ filled}) \approx \frac{\lambda}{n}\mathbb{P}(\text{slots } b_1, b_2, \ldots b_{k-1} \text{ filled})\,.$$
Second, there are about a factor $n/k$ more ways for $k$ slots to be filled than for $k-1$ ways to be filled:
$$\binom{n}{k} \approx \frac{n}{k}\binom{n}{k-1}\,.$$
(It is not hard to argue this intuitively: For each placement of $k-1$ calls there are approximately $n$ empty slots in which to place an extra call, since $n$ is large. However, a given configuration of $k$ calls can be obtained from a ($k-1$)-configuration in $k$ different ways, since each of the $k$ calls could've been the last one added.)
Of course,
$$p_k = \binom{n}{k}\mathbb{P}(\text{slots } a_1, a_2, \ldots a_k \text{ filled}) \quad\text{and}\quad p_{k-1}= \binom{n}{k-1}\mathbb{P}(\text{slots } b_1, b_2, \ldots b_{k-1} \text{ filled})\,.$$
Putting these things together we obtain
$$p_k \approx \frac{n}{k}\frac{\lambda}{n}p_{k-1} = \frac{\lambda}{k}p_{k-1}\,,$$
which is what we wanted.
Intuitive example: It now seems to me that one can get a pretty good intuition of why $p_\lambda = p_{\lambda-1}$ holds by toying with examples and using the ideas above.
Take the example given (slightly changed): If an average of 8 phone calls are received an hour, why is it that 8 phone calls are equally likely as 7 phone calls? Divide the hour into 100 slots. The probability for some 8th time slot to turn into a phone call is 8/100. And there are approximately a factor of 100/8 more ways to recieve 8 phone calls than 7. The factors cancel. As you make the time slots smaller, the approximation becomes more exact.