Because that is what we mean.
When we say $3\%$ annual interest we do NOT mean after a year your principal will grow by $3\%$.
We actually do mean $\frac {\text{percentage of growth in one period}}{\text {per time of period}}$ converted to a time length of a year. So, yes, if in actuality an interest payment is a rate of $1$ payment $0.25\%$ per month, that is precisely what we mean when we say $\frac {0.25\%}{\text {month}}\times \frac {12\text{ months}}{year} = 3\%$ per year.
If we wanted so say "You investment will grow by $3\%$ in a year" we would say something else.
Now you might wonder why we use the term annual interest to mean extrapolated/converted rate adjusted linearly to a annual time period when effective actual growth seems more useful and natural.
I imagine that is probably because interest payments are not linear and the effective interest with the same rate will have different growth based on time so it'd be impossible to give a meaningful rate. $3\%$ APR compounded monthly will be $1.0025^{12}-1$ or $3.042\%$ if you have the loan for $1$ year. But if you have it for any other period of time, say 2 years, it'd be $6.176\%$.
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This comes from the idea that rates are intantaneous and extrapolated to a standard time unit and not that there is a time unit that must occur. If you travel to the store and $20$ miles per hour, that does not mean you actually must, by law, drive for one hour and in that hour you must drive exactly $20$ miles. You could be be driving $20$ miles per hour and in the next $36$ miles per hour. And that means is your tachametor is going so fast and if we extrapolate it will be $20$ miles in an hour.
Perhaps a better analogy is if you are accelerating at constant acceleration. We say you velocity at this moment is $20$ mph but we know damned well that in an hour you will have gone a darned lot more than $20$ miles because in the very next instant are velocity will be faster and in the next instant it will be faster yet.
Are we "lying"? Are we mistaken? No. We simply recognize when we velocity we do not mean hour far we travel in an hour. If we want to talk about how far we travel in an hour we'd ask a different question. We'd talk about total distance traveled.
For continuous compound interest (which I believe is not legal) this what be a perfect example as a rate of $3\%$ compounded every instant would be $(1.03)^t$ where $t$ is time express with years as our standard unit. How much you actually make would be $\int_0^t (1.03)^x dx - 1$. That is a completely different think.
Admittedly monthly interest would by analogous to, instead of having a car you have a transporter and every $12$ minutes the transporter instantly transports you $4$ miles. Thus thats $\frac {4miles}{12minutes} = 20$ mph.