You can show the (strict) convexity of $g(y)$ without any Hessian by noting that $g(y)$ is (up to the positive factor $\frac{1}{2}$) the sum of functions of the form $h(t) = (\sqrt{\lambda}t-c)^2- c^2 = \lambda t^2 - 2ct$ with $\lambda > 0$ for each coordinate $y_i, \;(i=1, \ldots , n)$.
So, if you can show the (strict) convexity of $h$ you are basically done.
Since $-2ct$ is linear and $\lambda > 0$, the only thing to show is that $t^2$ is (strictly) convex. At this point one would usually just point out that $h''(t) = 2\lambda > 0$ (the 1-dimensional "Hessian").
But it is also very easy to show (strict) convexity of $t^2$ directly by noting that if $p \in [0,1]$ and $u,v \in \mathbb{R}$, you get by rearranging
$$(pu+(1-p)v)^2 \leq pu^2+(1-p)v^2\Leftrightarrow p(1-p)(u-v)^2\geq 0$$
The inequality on the RHS is always true and equality holds if and only if $p=0$ or $p=1$ or $u=v$. This is exactly strict convexity.