char$(K) = p$, $|K|= p^n$, $|K^{\times}| = p^n-1.$
We know that $K^{\times}$ is cyclic group. Let $H$ be a cyclic subgroup of $K^{\times}$. Subgroup of cyclic group is also cyclic, so $H$ is cyclic and $|H|\mid|K^{\times}|$.
Let $|H| = r,\ r\mid p^n-1, \ p^n-1 = r q,\,\, q \in \mathbb{Z}$. Each element in $H$ has inverse element (from definition on cyclic group). I just add $0$ and we have subfield. So, $l = r + 1$, where $r \mid p^n-1$.
How to show that $r = p^k - 1$ for $k \leq n$?