This answer contains essentially everything you need, but it skips the hardest part. I reproduce and complete the argument given there.
You want to prove the following statement:
A deformation retract
$$F:V \!\times \! I \to V$$
of $V$ onto $A$ induces a deformation retract
$$ \tilde{F} : V/A \times I \to V/A $$
of $V/A$ onto $A/A$.
Combining the map $F$ with the quotient map $q : V \to V/A$ we get the map
$$F' : V\!\times\! I \to V/A$$
Consider the partition of $V \!\times\! I$ given by the equivalence relation
$$ (x,t) \sim (y,s) \Leftrightarrow t = s \ \text{ and } \ x, y \in A$$
It is easy to see that $F'$ is constant on each element of that partition. This implies that $F'$ can be factorized through $(V \times I)/ \!\! \sim$, i.e. there is a map
$F'' : (V \! \times\! I)/ \!\! \sim \, \to V/A \ $
such that $ \ F'' \circ q = F'$.
The only thing that is left to show is that
$(V \!\times\! I)/ \!\! \sim$
is homeomorphic to
$(V/A) \!\times\! I$.
Combining this homeomorphism with $F''$ we get the desired
map $\tilde{F}$.
Here is one way to do that:
- Observe that $V/A$ is the coequalizer of $\, p_1, p_2 : A \!\times\! A \to V$ given by
$\, p_1(a, a') = a \, $ and $\, p_2(a,a') = a'$.
- Since $I$ is locally compact, the functor $\, -\!\times\! I : \textbf{Top} \to \textbf{Top} \,$ is left adjoint to $\, (-)^I : \textbf{Top} \to \textbf{Top} \,$. In particular, the functor $\, -\!\times\! I$ preserves all existing colimits.
Therefore $(V/A) \!\times\! I$ is a coequalizer on the maps
$$\, p_1 \!\! \times \! 1, \, p_2 \!\! \times \! 1: A \!\times\! A \!\times\! I \to V\times I$$
Since $(V \!\times\! I)/ \!\! \sim$ is another coequalizer on the same maps, we get the desired homeomorphism
$$(V/A) \!\times\! I \cong (V \!\times\! I)/ \!\! \sim $$
Note: Compactness of $I$ is used in the following form: the natural bijection
$$ \text{Hom}_\textbf{Top}(X \!\times\! Y, Z) \to \text{Hom}_\textbf{Top}(X, Z^Y),$$
where $Z^Y$ is endowed with the compact-open toplogy,
is given by $f \mapsto (f' : x \mapsto f(x,-)) $. If $f$ is continuous, then so is $f'$. However, the converse does not hold in general. Assuming that $Y$ is locally compact solves the problem: continuity of $f'$ implies the continuity of $f$.