I find that numbers clear things up. For a fair coin,
$$\begin{align}
&\Pr(\mathrm{HHH}) = \frac{1}{8}\\
&\Pr(\mathrm{HHHH}) = \frac{1}{16} \\
&\Pr(\mathrm{HHHT}) = \frac{1}{16} \\
\end{align}$$
That is, both the following are true:
getting four heads in four coin tosses is somewhat rare (probability $1/16$: let's call it a “rarity of $16$”) before you start,
but “half of the rarity” (i.e. a probability $1/8$ event) has already happened by the time you get three heads in a row, so that getting a further heads or tails are now equally likely again.
A point here is that all possible sequences of $\mathrm{H}$s and $\mathrm{T}$s of the same length have the same probability. That is, although it is true that:
$$\begin{align}
\Pr(\text{$4$ Hs}) &= \frac{1}{16} \\
\Pr(\text{$3$ Hs, $1$ T}) &= \frac{4}{16} = \frac{2}{8} = \frac{1}{4} \\
\Pr(\text{$2$ Hs, $2$ Ts}) &= \frac{6}{16} = \frac{3}{8} \\
\Pr(\text{$1$ H, $3$ Ts}) &= \frac{4}{16} = \frac{2}{8} = \frac{1}{4} \\
\Pr(\text{$4$ Ts}) &= \frac{1}{16}
\end{align}$$
it is still the case that $\mathrm{HHHH}$ and (say) $\mathrm{HTTH}$ are both equally likely (probability of $1/16$ each), and the “rarity” of “four heads in a row” comes from there being fewer ways for that to happen (or conversely, the higher probability of “two heads and two tails” comes from there being more ways for that to happen), rather than any individual sequence being less or more rare.
Richard Feynman in a lecture:
You know, the most amazing thing happened to me tonight. I was coming here, on the way to the lecture, and I came in through the parking lot. And you won’t believe what happened. I saw a car with the license plate ARW 357. Can you imagine? Of all the millions of license plates in the state, what was the chance that I would see that particular one tonight? Amazing!