Taken from “Introduction to Linear Algebra” by Gilbert Strang:

I am getting stuck on this proof, specifically at the inequality reasoning in the area I’ve hi-lighted. Why is the strict inequality produced when multiplying by A? I need to get unstuck at this step in order to understand the rest of the proof I believe.
Also, I’m feeling a bit unsure about the statement “and tmax could be increased.” I think this may be cleared up though if I better understand the inequality produced.