Definition1: A subset $ A$ of a normed space $E$ is absolutely convex if $ \forall x,y \in A, \quad \forall \alpha ,\beta $ s.t $|\alpha |+ |\beta| \leq 1, \quad $ $ \alpha x +\beta y \in A.$
Definition2: Let $A$ be an absolutely convex subset of a normed space $E$. For $x \in E $ the Minkowski functional of A is defined by $ q_A(x) := \inf \{\lambda \geq 0 : x\in \lambda A \}. $
Theorem: Let $A \subset E$ be absolutely convex.Then, the minkowski functional of A is equivalent to the original norm of $E$.
What I did so far is the following: If $x=0$ , then obviously we have $q_A(x)= ||x||$.
For $0\ne x \in A$, with $||x ||=k$ , since $A$ is absolutely convex, $q_A(x) \leq 1 = || \frac{x}{k} ||$. Then, playing algebraically, we get $ kq_A(x) \leq ||x || $. But , I cannot guarantee the other side, such as $ ||x|| \leq \frac{1}{k} q_A(x) ?$
I have similar arguments for $x \notin A $ but again, I have a problem with one side. How can I proceed from here or was my starting point wrong? (because I could not use the absolute convexity of A)