This construction removes the second quarter after each iteration. Picture from Wikipedia:

Wikipedia gives the Hausdorff Dimension as $\log_2 \phi$ where $\phi$ is the Golden Ratio.
Intuitively, the dimension tells me that this set, scaled down by a factor of two, will "fit inside of itself" 1.618... times.
My intuition is leaning on the definition of the "self-similarity" dimension though, which I realize is not the same as the Hausdorff Dimension given by Wikipedia, but I also know that for simple fractal sets like this, the Hausdorff and self-similarity dimensions usually coincide.
In my analysis class last year, we talked briefly about the definition of the Hausdorff-measure and Hausdorff-dimension, but I've found it very difficult to locate examples of people actually showing how to calculate this dimension for any but the most basic objects.