Let $\mathbb{C}=\{a+bi | a,b \in \mathbb{R}\}$, denote the set of complex numbers, where $i$ has the property that it's square is $-1$.
We define the two binary operation, $+, *$ on this set $\mathbb{C}$, namely addition and multiplication of complex numbers as follows $$(a+bi)+(c+di)=(a+c)+(b+d)i$$ and $$(a+bi)*(c+di)=(ac-bd)+(ad+bc)i$$
We observe that $(\mathbb{C},+,*)$ forms a mathematical object called field.
Note that $*$ has "usual" properties like distributivity, associativity and commutativity.
I have the following Question, Are there many ways of defining binary operation $*$ (or call it multiplication of complex number ), such that these above mentioned properties are satisfied.