One of the axioms is very quick to check: closure – since $\mathbb{R}$ is a group under addition and multiplication, we know that $x+y,xy\in\mathbb{R}$ for all $x,y\in\mathbb{R}$, and thus (applying the former again) $x+y+xy\in\mathbb{R}$ for all $x,y\in\mathbb{R}$.
For associativity, just write out by hand what $(x*y)*z$ and $x*(y*z)$ are, and you'll see that they agree. For the identity, we want $e\in\mathbb{R}$ such that $x*e=e*x=x$. But this, after writing it out, is asking that $x+e+xe=e+x+ex=x$ which rearranges to $e+ex=0$ (noting that $*$ is commutative, i.e. $x*y=y*x$) and thus $(1+x)\,e=0$. But we want one $e$ to be the identity for all $x\in\mathbb{R}$, and so we must have that $e=0$.
Finally then, knowing the identity is $0$, we want to see if we can find an inverse for each $x\in\mathbb{R}$. That is, we want $y\in\mathbb{R}$ such that $x*y=0$. Writing this out gives us $x+y+xy=0$ which rearranges to $y\,(1+x)=-x$ and thus $y=\frac{-x}{1+x}$. But this is only defined if $x\neq-1$, and $-1\in\mathbb{R}$, so we have a problem. In fact, we see that $(-1)*x=-1+x-x=-1\neq0$. Thus $G$ is not a group.
(As a note for these sort of problems, it is usually the inverse axiom that fails, and if it is one of the others that fails instead it is usually quite a lot easier to spot.)