Here is one formulation of the principle of transfinite induction given in Paul Halmos' Naive Set Theory (page 66), along with an adaption of the proof given there.
Let $X$ be a well-ordered set. Suppose that $S \subseteq X$, and that whenever $x\in X$ and $s(x)\subseteq S$, it follows that $x\in S$. Then, $S=X$.
Here, $s(x)$ denotes the strict initial segment determined by $a$, i.e. the set $\{a\in X:a<x\}$.
Proof. It suffices to prove the contrapositive, that if $S\subsetneq X$ then there is an $x_0\in X$ such that $s(x_0)\subseteq S$ and yet $x_0\not\in S$.
If $S\subsetneq X$, then $X\setminus S$ is nonempty. Let $x_0$ be the least element of $X\setminus S$. For all $t$, if $t\in X\setminus S$, then $x_0\le t$; equivalently, if $t<x_0$, then $t\not\in X-S$. This implies that $s(x_0)\subseteq S$, completing the proof.
I found this proof became more intuitive once I applied it to a specific example of a well-ordered set, e.g. $X=\{0,1,2,\dots,\omega,\omega+1,\omega+2\}$.