Let $A$ be a commutative C*-algebra over $\mathbb{C}$ and let $J$ be an ideal of $A$ such that $J\in Closed(A)$ and that contains $x^*$ if it contains $x$, for all $x\in A$.
I know that $A/J$ is also a Banach algebra (Rudin FA 11.4) and also has an involution of the form $[x]^*:=[x^*]$ which is well defined (if $[x]=[y]$, $x-y\in J$, so that $x^*-y^* \in J$ and so $[x]^*=[y]^*$).
I would like to prove that $A/J$ is in fact a C*-algebra, that is, that $$||[x][x]^*||=||[x]||^2$$ (the B*-condition is equivalent to the C*-condition).
However I got stuck:
For one direction it is easy:
$$ ||[x][x]^*|| \leq ||[x]||||[x]^*|| = ||[x]||^2 $$ using the fact that $||[x]^*|| \equiv \inf(\{||x^*-j|| | j\in J\}) = \inf(\{||x^*-j^*|| | j\in J\}) = \inf(\{||x-j|| | j\in J\}) \equiv ||[x]|| $ because if $j\in J$ then $j^* \in J$ and $A$ is a C*-algebra, so that $||x-j||=||x^*-j^*||$.
For the other direction, $$ ||[x]||^2 = ||[x]|| ||[x]^*|| \leq ||x-j_1|| ||x^*-j_2|| \stackrel{A\,is\,a\,C*}{=} ||(x-j_1)(x^*-j_2^*)|| = ||x x^*-j_1 x^*-xj_2^*-j_1j_2^* || $$ for all $(j_1,j_2)\in J^2$.
If $\varepsilon>0$, then $\exists j_\varepsilon\in J$ such that $$ ||x x^* -j_\varepsilon||<||x x^*+J||+\varepsilon $$ So now if I could find $(j_1,j_2)\in J^2$ such that $j_\varepsilon=-j_1 x^*-xj_2^*-j_1j_2^*$ then the proof would be complete.
However, I am not sure how to do that, if that is even possible.