Let $G$ be a graph on $n$ vertices. It is quite easy to write out a first-order sentence $\phi$ in the language of graphs such that any graph on $n$ vertices which satisfies $\phi$ is isomorphic to $G$ (by spelling out its adjacency matrix). The length of the sentence in the above method is $O(n^2)$. Sometimes you can do better:
The complete graph on $n$ vertices can be distinguished from other graphs on the vertex set by the formula saying that any two vertices are equal or neighbors, and this formula has constant length.
Similarly, a graph with a clique of size $n-c$ for a constant $c$ can be distinguished via a sentence of constant length.
The complements of these graphs.
I would guess that questions about this length were studied because it seems extremely natural: a graph is the most basic combinatorial object, and you often describe them verbally (although using tools which are more liberal than first-order language, such as "take this graph and attach that graph to it on this vertex"). I can't seem to find any reference to the notion, and was wondering whether anyone can point me in the correct direction. The specific question I had in mind is this: what is the expected value of this length in the $G(n,\frac{1}{2})$ model?