Let's work generally to start with because there are some features of this situation that are so special that they're confusing. First, if $A$ is just a $K$-algebra, $\text{Mod}(A)$ is not equipped with a tensor product at all. If $A$ is commutative, $\text{Mod}(A)$ is equipped with a tensor product $\otimes_A$ over $A$, but when $A = K[j]/(j^2 - 1)$ this does not produce the super tensor product; instead it gives the "pointwise" tensor product, whose even part is $V_0 \otimes W_0$ and whose odd part is $V_1 \otimes W_1$. This is not the one we want.
Instead the super tensor product can be thought of as coming from a Hopf algebra structure on $A$. Generally, if $G$ is a group, the group algebra $K[G]$ acquires a Hopf algebra structure with comultiplication given by
$$\Delta(g) = g \otimes g$$
and the comultiplication allows us to write down the tensor product of representations of $G$; if $V, W$ are two representations then the tensor product $V \otimes_K W$ over $K$ acquires a $G$-action where $g$ acts by $\Delta(g)$. This recipe works more generally for any Hopf algebra. There is also a structure on a Hopf algebra called the antipode, which here is $S(g) = g^{-1}$, and using the antipode produces an action on the space $[V, W]$ of linear maps $V \to W$ which is responsible for the existence of the internal hom.
So, $A = K[j]/(j^2 - 1)$ has a Hopf algebra structure given by $\Delta(j) = j \otimes j$ and $S(j) = j^{-1} = j$, and you can check that this reproduces the tensor product and internal hom of super vector spaces. Concretely this boils down to checking that the tensor product of the $1$-dimensional purely even and purely odd vector spaces $1, -1$ satisfies $1 \otimes 1 \cong 1, 1 \otimes (-1) \cong (-1)$, and so forth, and similarly for the homs.
This generalizes as follows: if $G$ is a finite abelian group and $A = K[G]$ is its group algebra over a field $K$ of characteristic not dividing $|G|$ and such that $K$ has all $|G|$-th roots of unity (for example, $K = \mathbb{C}$ always works), then the category of representations of $G$ over $K$, or equivalently of $K[G]$-modules, equipped with the tensor product of representations as above, is equivalent, as a monoidal category, to the category of $\hat{G}$-graded vector spaces, where $\hat{G} = \text{Hom}(G, K^{\times})$ is the Pontryagin dual of $G$, or equivalently the group of $1$-dimensional representations of $G$. This is a group non-canonically isomorphic to $G$ itself. For example, here $G = \mathbb{Z}/2$ has two $1$-dimensional representations over a field $K$ of characteristic $\neq 2$, namely the trivial representation $1$ and the sign representation $-1$, and these correspond to even vs. odd super vector spaces respectively.
However, now we need to slow down and notice something very important:
Nothing we've said so far reproduces the braiding!
A Hopf algebra $H$ is cocommutative if the comultiplication $\Delta : H \to H \otimes H$ is invariant under switching the two factors of $H$. This is always true for group algebras, and when it's true the monoidal structure defined above is naturally symmetric monoidal. However, this does not produce the correct braiding on super vector spaces; it produces the "trivial" braiding, with no signs. All of the interesting features of super vector spaces have to do with the braiding.
There is a general theory of what extra structure you have to give a Hopf algebra to equip its monoidal category of representations with a braiding; see quasitriangular Hopf algebra for more on this. However, I am not convinced this is a good way to think about the super braiding. Personally the way I think about the super braiding is that it's an approximation to the braiding on spectra (see the nLab for more on this), which is "God-given" in some sense and has nothing to do with a Hopf algebra of any kind (as far as I know). Of course this won't be everyone's cup of tea but I think it's the "correct explanation" for why the super braiding shows up everywhere, e.g. in cohomology, differential forms, etc.
Said another way, the way you construct the algebra $A = K[j]/(j^2 - 1)$ abstractly from $\text{SVect}$ is by considering the forgetful functor $F : \text{SVect} \to \text{Vect}$ sending a super vector space $(V_0, V_1)$ to $V_0 \oplus V_1$. Then $A = \text{End}(F)$ is the endomorphism algebra of this functor. This is potentially useful for getting a basic handle on how $\text{SVect}$ works, at least as a monoidal category, but note that the functor $F$ is monoidal but not symmetric monoidal (because of the signs in the braiding). So this functor $F$ is not capturing the most interesting feature of the situation! Without discussing $F$ or $A$ at all you can define $\text{SVect}$ as a category as just the direct sum $\text{Vect} \oplus \text{Vect}$ of two copies of $\text{Vect}$ (even and odd). This tells you exactly how $\text{SVect}$ works as a category without any complications.