Let $k$ be a field and $V,W$ vector spaces over $k$. Suppose $V'\subset V$ and $W'\subset W$ are vector subspaces. We have the morphisms $q_V: V\to V/V'$ and $q_W: W\to W/W'$ by taking quotients in the usual way. It seems to be the case that this induces a morphism $q_{V\otimes W}: V\otimes W\to V/V' \otimes W/W'$ in the obvious way. I have checked that this map is indeed well-defined, since it comes from a bilinear and $k$-balanced map on $V\times W$.
Is there a reasonable description of the kernel of this map? My instinct was to guess $\ker q_V \otimes \ker q_W$, but it is in fact clear that it must be strictly larger, since elements $v\otimes w$ where $v\in \ker q_V$ and $w$ is any element of $W$ are killed.